What is Customer Engagement ?

Customer Engagement is a process of interacting with their customers. 

This can be done through various channels like Social Media(Facebook/Twitter/Instagram etc), Email, Phone Calls, SMS, Bots, Help Desk, Chat, App Notification, Feedback System, YouTube Video Channel, Parent-Teacher-Meeting(PTM for school/coaching institutes)  etc. 

The purpose of the customer engagement is strengthening the customer relationship with the brand/company/product/service.

Advantages of Customer Engagement

1. Brand strengthening

2. Improve Loyalty and Trust

3. Increase sales

4. Better understanding of customer

5. More satisfied customers means more word-of-mouth publicity

Please read our detailed article on Customer Engagement.

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