What is Customer Engagement ?
Customer Engagement is a process of interacting with their customers.
This can be done through various channels like Social Media(Facebook/Twitter/Instagram etc), Email, Phone Calls, SMS, Bots, Help Desk, Chat, App Notification, Feedback System, YouTube Video Channel, Parent-Teacher-Meeting(PTM for school/coaching institutes) etc.
The purpose of the customer engagement is strengthening the customer relationship with the brand/company/product/service.
Advantages of Customer Engagement
1. Brand strengthening
2. Improve Loyalty and Trust
3. Increase sales
4. Better understanding of customer
5. More satisfied customers means more word-of-mouth publicity
Please read our detailed article on Customer Engagement.
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